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Learn how a positive user experience can transform the quality of your products, the happiness of your customers and the success of your business. Camp Digital is a free, one-day event focusing on user experience, accessibility, inclusive digita ...

Event - Kevin Reay - March 16, 2012 - 0 comments

AnswerLab eye tracking expert Julie Kwak will share the details of a recent field-based eye tracking study of online dating profiles. Conducted in a café, the study demonstrates the opportunities Tobii's latest portable eye trac ...

Event - AnswerLab - February 27, 2012 - 0 comments

Since its inception, eye tracking has been employed by cognitive scientists to study reading, learning, attention, and neurology; by marketers to examine the effectiveness of ad and package designs; and by human factors engineers to guide automo ...

Article - Nick Gould, Jesse Zolna - April 02, 2010 - 4 comments

The general public seems to be kind of shallow when it comes to user interfaces. They think "prettier = better." A couple of gradients here, some fancy translucent buttons and there you go: an interface that's just overflowing with awesomeness. ...

Article - Max Steenbergen - March 26, 2010 - 19 comments

Eye tracking has recently been debated on many fronts, with a particular focus on the ways people misuse it, and how some use eye tracking only as a way to "wow" clients. In our experience, however, it's invaluable in bringing to light key findings ...

Article - James Breeze - March 19, 2010 - 9 comments

Virtualhosting.com has a great summary of how users interact with web sites. A must read for anyone that builds web sites or has one. (via Seth Godin) Article No:  237 ...

Article - Howard Mann - November 21, 2007 - 4 comments

In part one of this two-part series we introduced and reviewed the basic concepts of conversion rate optimization and how Google’s Web Optimizer – a free tool from Google – can help improve your conversion rate, delivering fewer browsersmaking tire ...

Article - Frederick Townes - June 06, 2007 - 0 comments

Google takes the leading role Within the e-commerce sphere, the “mind games” between site owners and search engine designers have focused on search engine optimization ( SEO ). After all, you can’t make a sale if visitors aren’t reaching your site. ...

Article - Frederick Townes - May 30, 2007 - 1 comment

Interesting article that shows how the design of print articles impacts retention and comprehension. Article No:  133 Authors:  ...

Article - Howard Mann - March 14, 2007 - 0 comments